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Running on Cargo

carol hillinger/ACD/ART DIRECTOR/WRITER




print






This print series was designed specifically to run in women’s fashion magazines.



































Print developed for my McDonald’s “Wake up and smell your life” campaign, designed to look like articles or features in the magazine. This one ran in Rolling Stone. It was very unusual for McDonald’s to allow no logos or product placement in the ads--just the corporate copyright line.
Please check out the tv spots for this campaign in the tv section.



This one appeared like a feature in People magazine.












pro-bono

















what if?

...thoughts if I ever worked on these clients.






















logos




               Logo for my handbag design company.





Logo for promoting the adoption of older dogs from shelters.





Logo proposal for a green building management company.




book cover
carol@chillinger.com      773-715-3517

Cargo Collective 2017 — Frogtown, Los Angeles