carol hillinger/ACD/ART DIRECTOR/WRITER
Print developed for my McDonald’s “Wake up and smell your life” campaign, designed to look like articles or features in the magazine. This one ran in Rolling Stone. It was very unusual for McDonald’s to allow no logos or product placement in the ads--just the corporate copyright line.
Please check out the tv spots for this campaign in the tv section.
This one appeared like a feature in People magazine.
pro-bono
what if?
logos
Logo for my handbag design company.
Logo for promoting the adoption of older dogs from shelters.
Logo proposal for a green building management company.
book cover
carol hillinger/ACD/ART DIRECTOR/WRITER
tv
McDonald’s “Gary Poole” :30
McDonald’s “Anne Czowiecki” :30
McDonald’s “Lemon Aid” :30
McDonald’s “Today’s Dollar” :30
McDonald’s “Rainy Day” :30
McDonald’s “Conspiracy” :30
McDonald’s “Plant” :30
McDonald’s “Coffee Hypno” :30
McDonald’s Ronald Mcdonald House “Hope” :30
carol hillinger/ACD/ART DIRECTOR/WRITER
alt. media
Proposed alt. media campaign for McDonald’s, to position large wall murals, transit
signs etc., to promote the McDonald’s experience through sharing, with the appearance
that the people in the murals are offering to share their McDonald’s with the people
waiting or sitting in the subway, trains, or elevators.
carol hillinger/ACD/ART DIRECTOR/WRITER
other lives
I’ve been painting and drawing since I was 8 years old.
“Two Men In a Car” oil on canvas
“Gregory” oil on canvas
“Wednesday Afternoon” oil on canvas
“Mask” oil on canvas
“Funnel Cakes” oil on canvas
“Sailors” oil on canvas
“Stare” oil on canvas
“Road Trip” graphite
“Sunday in the Park” graphite
“Tyler” graphite
I also had a handbag design company, with my purse lines sold at high-end boutiques such as Fred Segal in LA.
This purse was designed for and given as a gift to the Queen of Thailand.
carol hillinger/ACD/ART DIRECTOR/WRITER
about
My career in advertising has allowed me to work on just about every major brand in almost every category--BUDWEISER, BUD LIGHT, MAYBELLINE, FRITO-LAY, DISCOVER CARD, DIAL SOAP, PURINA, GENERAL MILLS and an extended run on McDONALD’s.
I’ve done humor, serious, dialogue, animation, graphics and storyline.
My Bud Light spot ran on the Super Bowl.
I received my BFA in Graphic Design from Northern Illinois University, however I have written many of my tv spots and print.
My most recent agency was my 10+ years at DDB.
I’m available for freelance or full/part time work.
Cargo Collective 2017 — Frogtown, Los Angeles